Should I Reduce My 1-2-1 Rate to Help Clients During Financial Hardships?

Reducing your 1-2-1 rate to accommodate those who are financially struggling is a considerate and empathetic gesture, aligning well with your idealistic and compassionate nature. However, it’s essential to balance this decision with your own financial needs and business sustainability. Here are a few considerations to help you decide:

Benefits of Reducing Your Rate

Increased Accessibility:

  • More people can afford your services, which can lead to a larger client base.
  • Helps build a positive reputation as someone who is understanding and supportive during tough times.

Customer Loyalty:

  • Clients who benefit from reduced rates may become loyal and refer others to you.
  • Strengthens relationships with existing clients who might be struggling financially.

Social Responsibility:

  • Reflects your values and commitment to reducing suffering and supporting others.
  • Can be a part of your brand’s identity, appealing to like-minded individuals.

Potential Drawbacks

Revenue Impact:

  • Lower rates might reduce your income, potentially affecting your financial stability.
  • Need to assess if the increase in the number of clients can offset the lower rate.

Perception of Value:

  • Some clients might perceive a reduced rate as a decrease in the value or quality of your service.
  • Important to communicate clearly that the rate reduction is a temporary measure in response to current financial challenges.

Operational Strain:

  • An increase in the number of clients might lead to more work, potentially affecting the quality of service you can provide.

Alternatives to Reducing Rates

Sliding Scale:

  • Implement a sliding scale based on clients’ financial situations.
  • Allows those who can afford it to pay the standard rate while offering reduced rates to those in need.

Package Deals:

  • Offer discounts on package deals or bulk sessions instead of reducing the hourly rate.
  • Encourages long-term commitment while providing financial relief.

Pro Bono Work:

  • Dedicate a certain number of hours each month to pro bono work.
  • Helps those in need without affecting your overall income significantly.

Special Discounts:

  • Offer time-limited discounts or special rates for certain groups (e.g., students, unemployed).
  • Keeps your standard rate intact while still providing support to those in need.


If reducing your rate aligns with your values and you can afford to do so without compromising your own financial stability, it can be a meaningful way to support your clients. However, consider alternatives that might balance the financial impact while still providing assistance. It’s crucial to communicate clearly with your clients about the reasons behind any changes to maintain transparency and trust.

From a Stoic perspective, I find strength in community and compassion and admire your wish to help others, but we must remember the importance of maintaining our own well-being. Balancing these aspects is key to living the Good Life—a life where we strive to reduce suffering while staying true to our ideals and realities.